The World Health Organization (WHO) warns that Pakistan is losing 164 000 lives and PKR (Pakistani Rupees) 700 billion (approximately US$ 2.5 billion) annually due to the devastating impacts of tobacco on public health and is calling for urgent measures ­­– including increased taxation ­­– to save lives. All tobacco products on the market, without exception and regardless of its manufacturer,  are extremely harmful to health and pose a major risk to vulnerable populations such as children and teenagers.

As World No Tobacco Day – observed on 31 May – approaches, WHO reaffirms its commitment to partnering with Pakistan to address the chronic health crisis caused by tobacco. WHO advocates for taxation to be used as a tool to reduce consumption while increasing revenues that can be directed towards health and development priorities. 

Without additional measures, the harmful impact of tobacco on public health and the national economy will continue to jeopardize Pakistan’s efforts to advance the 2030 Agenda and its  Sustainable Development Goals (SDGs).