Iran is focusing on branding and regulatory reforms in its health tourism industry as part of plans to expand the sector, Deputy Tourism Minister Anoushirvan Mohseni-Bandpey has said.

Speaking at a pre-event for the first International Congress and Exhibition on Dentistry in Tehran, Mohseni-Bandpey said the creation of a national health tourism brand and the launch of a comprehensive digital platform are two major initiatives currently under way by the Health Tourism Steering Council.

He said the measures aim to integrate services across tourism and health sectors, helping the country to better organize its capacity and strengthen its position in the regional and international market.

“By combining the strengths of the health and tourism sectors, we can build significant opportunities for cooperation,” he told participants, including delegates from D-8, ECO, ACD and IORA countries, as well as Iranian specialists and academics.

Mohseni-Bandpey highlighted Iran’s progress in medical and dental equipment, research institutions and skilled professionals, saying health tourism is one of the country’s competitive advantages. He added that a pilot version of the health tourism platform has been launched in Mashhad and will be expanded to Tehran and Fars provinces during Government Week.