The World Health Organization (WHO) has designated the Centre for Behaviour Change at University College London (UCL) as a WHO Collaborating Centre for Applying Behavioural and Implementation Sciences to Improve Health for the period 2026–2030. 

The Centre for Behaviour Change is a globally recognized interdisciplinary centre that advances the science and application of behaviour change to address major health, social and environmental challenges. Through research, training and knowledge exchange, the Centre works to translate evidence into effective policy and practice. 

The new designation will strengthen WHO's capacity to apply behavioural and implementation science across its technical and normative work. Through the collaboration, WHO and UCL will co-develop practical tools, guidance and capacity-building activities to support the systematic use of behavioural sciences in public health policy and programme delivery.