The “Nutrition Ambassadors” pilot is part of WFP’s Social Behaviour Communications Change (SBCC) initiative, which aims to prevent high rates of anaemia and support healthy eating in the West Bank and Gaza through awareness raising, advocacy, and community engagement.

WFP and MoE are introducing this school program to help address high rates of anaemia, which are exacerbated by poor eating habits and currently affect 20 percent of Palestinian school-aged children. The summer camp includes nutritional education activities and involves climate-smart agriculture school gardens, which aim to encourage healthy eating habits among the younger generation and educate them on environment-friendly practices. 

 A team of professionals came together to support and implement activities using ‘edutainment strategies’ that inspire young people to apply and advocate nutrition, health, mental health and climate-friendly practices in their homes, schools and community.