Today, the World Health Organization released two new publications, “Freedom from tobacco and nicotine: guide for schools,” and “Nicotine- and tobacco-free school toolkit” to help protect children’s health just in time for back-to-school season in many countries.

The tobacco industry relentlessly targets young people with tobacco and nicotine products resulting in e-cigarette use increasing and 9 out of 10 smokers starting before the age of 18. Products have also been made more affordable for young people through the sale of single-use cigarettes and e-cigarettes, which typically lack health warnings.