Abu Dhabi: As part of Cervical Cancer Month, the Abu Dhabi Public Health Centre (ADPHC) has launched its latest cervical cancer prevention initiative under the “Check What Really Matters” campaign, calling on women to prioritise routine screening, even when they feel healthy.

ADPHC has emphasised that cervical cancer is one of the most preventable and highly curable cancers when detected early. However, this can only be done through routine screening, given the disease’s silent development and lack of noticeable symptoms in its early stages.

Building on awareness raised for breast cancer in October 2025, ADPHC’s “Check What Really Matters” campaign focuses on reinforcing the importance of preventive care – particularly routine screening – before symptoms appear. Now addressing cervical cancer, the campaign responds to common factors that can delay screening, including fear, embarrassment, and uncertainty, which remain well-recognised barriers to early detection. By addressing these concerns, the campaign supports informed decision-making and greater confidence around cervical cancer prevention.

His Excellency Dr. Rashed Al Suwaidi, Director General of ADPHC, commented: “Cervical cancer is one of the most preventable forms of cancer when addressed through early screening and vaccination. Abu Dhabi Public Health Centre’s vision is centred on prevention, early intervention, and empowering individuals to take informed decisions about their health to support preventive action. Through the ‘Check What Really Matters’ campaign, we are reinforcing the importance of routine screening, addressing common concerns that may result in its delay, and creating an environment where women feel supported, informed, and confident to prioritise their long-term health.”