Under the slogan “Inta El Hal” (“It Is in Your Hands”), Egypt’s Ministry of Health launched an advertising campaign to raise public awareness about the potential health risks of consuming excessive amounts of unhealthy food and desserts during the holy month of Ramadan.

“Buy only what you need during Ramadan, and remember that overeating unhealthy food leads to numerous diseases,” the ministry said in its campaign.

Another ad says: “The desserts you pay for today with your wallet may cost you your health tomorrow. Let’s cut back on sugar this Ramadan.”