TEHRAN – Iran is one of the eight countries that are soon to join the leaders in tobacco control by adopting the World Health Organization’s MPOWER policy.

In line with the WHO Framework Convention on Tobacco Control (WHO FCTC), WHO introduced the MPOWER measures in 2008. MPOWER is a set of six cost-effective and high-impact measures that help countries reduce the demand for tobacco. These measures include: Monitoring tobacco use and prevention policies; Protecting people from tobacco smoke; Offering help to quit tobacco use; Warning about the dangers of tobacco; Enforcing bans on tobacco advertising, promotion, and sponsorship; and Raising taxes on tobacco.