UAE-based Friends of Cancer Patients’ (FoCP) Pink Caravan initiative called on the public and private sector companies as well as members of the community to get involved and contribute to its comprehensive Breast Cancer Awareness Month programme designed to heighten awareness on the key importance of early detection in the battle against cancer.

Breast cancer is the world’s most prevalent malignancy today, and caused more than 685,000 deaths globally in 2020. These stark facts make Pink Caravan’s upcoming community awareness and engagement efforts in October pivotal to create awareness and build a strong, cancer-free society, the FoCP said.